TheSmartLocal is an independent media publisher that locals trust for hyper-local information on what to do in and out of their country. We share this through 4 platforms – our website, YouTube channel, Facebook page and Instagram. Our website is one part editorial based and one part community based where members can upload their own reviews and have their say about everything Singapore.

Today, TheSmartLocal reaches over 3 million Singaporeans each month. Businesses looking to advertise can check out our advertising services provided.

Key Stats:


  • Monthly Website views: 1.1 Million Unique Visitors, 2.5 million hits
  • Monthly Facebook Reach: 8 million+
  • Facebook Followers: 360,000+
  • YouTube Subscribers: 216,000+
  • Instagram Followers: 96,000+


  • Campaign Conceptualisation
  • Editorial Coverage
  • Photography Asset Creation
  • Video Production and Promotion – YouTube/Facebook
  • Event Organisation – Live Activations
  • Talents & Hosting
  • Digital Media Consultation
  • Custom Publishing
  • KOL Marketing
  • Full Post Coverage Analytic Reports

Timeline & Milestones:

  • August, 2012 – is founded
  • January, 2013 – hits 100,000 unique visitors a month
  • June, 2013 – TheSmartLocal expands to Malaysia
  • January, 2014 – Our YouTube channel, TheSmartLocal TV is started.
  • January, 2015 – hits 1,000,000 unique visitors a month
  • February, 2015 – TheSmartLocal expands to Australia.
  • December, 2015 – TheSmartLocal Facebook hits a record 10 million reach a week.
  • January, 2016 – TheSmartLocal hits 1 million YouTube views a month
  • January, 2017 – TheSmartLocal hits 4 million pageviews a month
  • January, 2017 – TheSmartLocal hits 2.5 million YouTube views a month
  • February, 2018 – We run our first event, GlowBeat x SCAPE
  • July, 2018 – Alpha launch of InsightsRN, our data analytics arm.
  • November, 2018 – We pick up Media Brand of the Year at the Mumbrella Asia Awards, beating companies like VICE, CBNC and SCMP.

Our Story

TheSmartLocal was founded by Bryan Choo, an entrepreneur with a passion for travel, food, writing and film making. It was may seem like a mixed bag of skills, but fortunately he was able to apply all these into the creation of this portal.

He enjoyed using sites like TripAdvisor but found out the reviews were all written by foreigners and thus misrepresentative of the true local experience. He felt it was the locals who knew their country the best, but there was no portal that provided a true local voice. Hence TheSmartLocal was created, to build a hyper-local resource from the inside-out that locals and foreigners could use.

TheSmartLocal has since grown into one of the most influential online media publishers in Singapore. We were fortunate to be joined by some very young and talented individuals, who have helped us get to where we are today.

Our Press Coverage

As Featured On: Yahoo, TechinAsia, e27, tnooz, etc Singapore Reviews Malaysia Reviews
  • techinasia – “Be a Smarter Local With“
  • yahoo – “12 Startups in Asia That Caught Our Eye“
  • e27 – “TheSmartLocal offers quality reviews on restaurants, tourist spots and shopping establishments“
  • tnooz – “TheSmartLocal aims to eliminate fake reviews and adopts blog style for quality reviews“
  • webintravel – “The Smart Local – using local communities to build trusted review sites across Asia“
  • theonlinecitizen – “The fast growing local review site“

If you would like to get in touch with us, you can  us here.

Follow us on Instagram

  • Damn... our everyday commute views 🚇🤩 #TSLfeatures⁣
Take a guess at which MRT station this is! Clue: It's somewhere along the East-West line 😉⁣
📷: @_ly_95⁣
Tag your artistic shots of Singapore at #TSLfeatures and you just might get featured! #singapore #citylife
  • Definitely the highlight of our Taiwan trip: Paragliding off a cliff ⛰⁣
Probably the best way to take in the views of Taiwan 🙌 #TSLgoesTaiwan⁣
If you’re up for a little more adventure, book your Nantou paragliding experience with @klooktravel_sg. The instructors here perform tricks mid-air while you’re strapped in! Check out our first-hand footage as @jazzfang goes running off the Nantou cliffs 👉⁣
📷: @pichancruz⁣
#klooksg #klooktravel⁣
  • Feelin’ taro-bly cute today 🥰 This entire exhibition is dedicated to the love of our lives: BBT. ⁣⁣⁣
Immerse yourself at where there are more than 10 uniquely-themed giant pastel bubble photozones made for the gram 🤩🙌🏻⁣⁣⁣
Check out our exclusive first look here 👉🏻⁣⁣⁣
The Bubble Tea Factory 📍⁣⁣⁣⁣
*Scape, 2 Orchard Link, Singapore 237978⁣⁣⁣
Opens TODAY, till 18 Dec 2019⁣⁣⁣
Opening hours: 4pm - 6pm on weekdays, 10am - 10pm on weekends ⁣⁣⁣
Ticket prices: $24/pax on weekdays, $28/pax on weekends⁣⁣⁣
#tbtfsg #thebubbleteafactory ⁣
📷: @tanwen0
  • This Halloween Horror Maze at Tampines 1 got us clinging to each other for dear life 😱⁣⁣⁣
Face your fears at this bone-chilling pop-up as you explore the hidden terrors within the hotel corridors of Room 444 at Tampines 1 👻⁣⁣⁣
Spend a minimum of $50 at Tampines 1, Century Square or White Sands to redeem 4 tickets to the Tampines 1 Horror Maze! Tickets are also available at $8/pax.⁣⁣⁣
Room 444 Halloween Horror Maze⁣⁣⁣📍
Tampines 1 Roof Level, 10 Tampines Central 1, Singapore 529536⁣⁣⁣
11-27 Oct, 1-3 Nov. Open Fri-Sun, 6PM-10PM⁣⁣⁣
More info here 👉⁣⁣⁣
📷: @lemon.visuals⁣⁣⁣
#Tampines1 #EastHorriday
  • For those late-night supper runs 🌜🍧🍴⁣
From quesadillas to mala pasta, we’ve sussed out 9 heartland cafes that open past 10PM for you to hit up with @BlueSG.carsharing when the munchies hit you 👉⁣
📷: @lemon.visuals
  • [GIVEAWAY] Jim Beam Highball Pop-Up Bar is back again! This time it's right at the heart of the CBD 🌃 Treat your buddies to a night of Instaworthy drinks and bar games for all🍹All you have to do is:⁣
1. Like this post, tag your squad of 3 and ⁣
2. Tell us in the comments what you’re looking forward to the most!⁣
Each winner will get 4 Jim Beam Highballs of any flavour + a Karaage Platter filled with Chicken, Hokkaido Octopus and Hokkaido Ebi to go round! 10 winners will be picked, contest ends 22 Oct 2359. ⁣
Jim Beam Highball Pop-Up Bar📍⁣
Tanjong Pagar Centre⁣
16-18, 23-25 Oct. 4PM to 10PM.⁣
📷: @yoyuanning & Jim Beam
  • 50 all-expenses-paid holidays to Kota Kinabalu are up for grabs for you and your +1s! 🏖 Cotton candy skies, crystal blue beaches and a bustling night market... here’s how you can win a getaway this weekend with @AirAsia. ⁣
Complete these 3 steps:⁣
1. Register online at 👉 or at the AirAsia booth at Funan, Level 1 (Centre Stage) from 16-17 Oct⁣
2. Then, head down to Funan on 17 Oct between 10AM-6.30PM to scan your QR code⁣
3. Attend the grand giveaway on 17 Oct, 6.30PM at Funan⁣
📷: @lemon.visuals 
#AirAsiaHolidayQuickies #sabahtourism
  • Take a breather from the usual mundane office setting at these 8 nature-themed cafes 🌱 Giving you that much needed extra productivity boost 💪😆⁣☕️
Full guide 👉 here⁣
📷: @lemon.visuals